Amanda Thomas is the founder and designer behind Luv Aj, a jewellery brand she started when she was just 14 years old. Her after-school hobby of jewellery-making quickly turned into a thriving business by the time she was a senior in high school. An internship with a local designer sparked her passion for creating her own designs. A chance encounter with a buyer at Fred Segal led to her entire collection being picked up for their stores, marking the official beginning of Luv Aj. Amanda Jane, often referred to by her nickname AJ, used to sign everything 'Luv Aj,' which naturally became the name of her brand. After high school, she pursued a BFA in Graphic Design from Otis College of Art and Design. During her college years, she interned for clothing designer Rachel Pally, celebrity stylist Cristina Ehrlich, and worked as a graphic design intern at Who What Wear. These experiences and opportunities further fuelled her passion for jewellery and motivated her to grow Luv Aj into the renowned brand it is today. Since its launch 18 years ago, Luv Aj has gained significant recognition. Celebrities like Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner have been spotted wearing Luv Aj pieces. The brand is stocked in major retailers worldwide, including Revolve, Shopbop, ASOS, and Nordstrom. Amanda’s exceptional work as a jewellery designer earned her a spot on the Forbes '30 Under 30' list in 2015. Luv Aj believes that jewellery tells a story and can instill a sense of confidence like no other accessory. The pieces created by Luv Aj are designed with quality and affordability in mind. Amanda's personal love for each piece is evident, and she hopes that her customers feel the same connection. Luv Aj is dedicated to adorning the world with their unique and bold designs, and Amanda extends her gratitude to all the loyal customers who have supported the brand over the years. With a focus on crafting distinctive jewellery that combines style and substance, Luv Aj continues to be a leader in the fashion industry. Amanda's journey from a teenage hobbyist to a celebrated designer showcases her unwavering commitment to her craft. Luv Aj remains a symbol of creativity, quality, and confidence, resonating with fashion-forward individuals around the globe. As Luv Aj continues to grow and evolve, it stays true to its roots, embodying the passion and vision that Amanda instilled from the very beginning. Shop the Luv Aj collection online at BELLA n' BEAR.
Luv Aj
LUV AJ
Luv Aj The Pearl Star Studs - Gold
$99.00
$135.00
Luv Aj The Pearl Star Studs in Gold
Fall in love with our Luv Aj The Pearl Star Studs in gold. These stunning studs feature delicate pearl drops with hearts and stars that add a touch of romance to any outfit.
Fit & Fabric
Waterproof and tarnish free
Heart stud earrings featuring star and pearl dangling charm
Length of earring is 36mm
Earrings are 10mm x 9mm x 7mm
Earrings weigh 7.08g per pair
Sold as a pair for pierced ears
Made from Brass with freshwater pearls
Plated Gold
100% nickel-free and cadmium-free
LUV AJ
Luv Aj The Starry Stud Statement Earrings - Gold
$99.00
$195.00
Luv Aj The Starry Stud Statement Earrings in Gold
Add a touch of romance to your outfits with Luv Aj's Starry Stud Statement Earrings. These gold earrings feature adorable pink hearts, perfect for adding a playful and charming touch to any look.
Fit & Fabric
Waterproof and tarnish free
Drop stud star earrings featuring heart shaped stones
Earrings feature light pink heart cut stones
Earrings feature a larger star charm stud
Earrings are 15mm x 30mm
Earrings weigh 15.7g per pair
Sold as a pair for pierced ears
Made from Brass with CZ Stones
Plated Gold
100% nickel-free and cadmium-free
LUV AJ
Luv Aj The Camille Double Chain Studs - Gold
$99.00
$120.00
Luv Aj The Camille Double Chain Studs in Gold
Elevate your accessory game with the Luv Aj The Camille Double Chain Studs! These stylish earrings feature a unique double chain design that will add a touch of luxury to any outfit. The gold colour adds a classic and elegant touch. Perfect for day or night, these studs are a must-have for any earring stack.
Fit & Fabric
Waterproof and tarnish free
Pair of box link chain huggies with bezeled round and square stones
Sold as a pair for pierced ears
Back post also features a chain with bezeled stones
Total lengths of earring is 26mm x 28mm
Studs are 2mm
Each earring weighs 6.19g per pair
Made from Brass
Plated Gold or Silver
Posts are made from surgical steel so they are very hypo-allergenic for sensitive ears
100% nickel-free and cadmium-free
LUV AJ
Luv Aj The Anais Loop Hoops - Gold
$99.00
$185.00
Luv Aj The Anais Loop Hoops in Gold
Add a touch of elegance with Luv Aj The Anais Loop Hoops. These gold hoops elevate any outfit and make a statement. Perfect for special occasions or adding a touch of glamour to your everyday look. Make a bold and stylish statement with these must-have loop hoops!
Fit & Fabric
Waterproof and tarnish free
Pair of metal chain link huggies with a small and large link charm
Sold as a pair for pierced ears
Charm is removable
Total length of earring is 45mm
Each earring weighs 12.93 g per pair
Made from Brass
Plated Gold or Silver
Posts are made from surgical steel so they are very hypo-allergenic for sensitive ears
100% nickel-free and cadmium-free