THE EDIT

Bayse Brand

Bayse Brand, also searched as Bayse the label, clean everyday basics from the team behind Effie Kats.

Same-day dispatch • Free AU shipping over $200 • Afterpay, Zip & Klarna • Same-day dispatch • Free AU shipping over $200 • Afterpay, Zip & Klarna • Same-day dispatch • Free AU shipping over $200 • Afterpay, Zip & Klarna •

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  • Giselle MaxiBAYSE BRANDGiselle Maxi$99.00$119.95

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Bayse Brand

Bayse Brand, sometimes searched as Bayse the label, is what Effie Kats built for everyday wear. Where its sister brand leans into occasion dressing, Bayse focuses on the pieces you reach for without thinking, clean silhouettes in premium fabrics that hold their shape wash after wash.

Bayse clothing covers sleek bodysuits, tailored trousers and tanks built to layer, plus dresses that work as easily for the office as they do for dinner after. The palette stays seasonless and the fits are considered, so building a capsule wardrobe around a few key pieces actually works.

We stock the Bayse Brand essentials that pair naturally with our Effie Kats edit, so you can mix polished basics with statement pieces from the same design house. It's an easy way to dress well on the days you don't want to think too hard about it.