THE EDIT

Luv Aj

Waterproof, celebrity-loved jewellery from LA designer Amanda Thomas, made to layer on and never take off.

Same-day dispatch • Free AU shipping over $200 • Afterpay, Zip & Klarna • Same-day dispatch • Free AU shipping over $200 • Afterpay, Zip & Klarna • Same-day dispatch • Free AU shipping over $200 • Afterpay, Zip & Klarna •

Skip to results list
  • The Leila Drop EarringsLUV AJThe Leila Drop Earrings$100.00$140.00
  • The Hammered Loop HoopsLUV AJThe Hammered Loop Hoops$120.00$165.00

No products found

Try adjusting your search or filters.

Luv Aj

Luv Aj started as a teenager's after school hobby. Amanda Thomas began making jewellery at fourteen, and by the time she finished high school a chance meeting with a buyer at Fred Segal saw her whole collection picked up for stores. She later studied graphic design at Otis College and interned with stylist Cristina Ehrlich, experience that shaped the bold, easy to wear pieces the label is known for today.

The signature here is jewellery you can actually live in. Every piece is waterproof and gold plated, built for daily wear rather than special occasions only, which is part of why Bella Hadid, Hailey Bieber and the Jenner sisters keep coming back to it. Amanda's approach blends confidence with affordability, so the collection feels like a considered investment rather than a splurge.

At BELLA n' BEAR we stock a rotating edit of Luv Aj hoops, huggies, rings and layering necklaces, the kind of pieces that go from morning coffee run to dinner without a second thought. Pair them with pieces from our Jewellery collection to build out a stack that's entirely yours.