Our Story
Follow your own line
A curated Australian boutique for the woman who dresses like herself.
BELLA n' BEAR is more than a boutique. It's what happens when you follow your passion instead of the crowd - a place to build a wardrobe that looks like you, not everyone else.
How it began
A leap worth taking
BELLA n' BEAR was founded in 2022 by Jen - a (short-lived) accountant who always knew her heart belonged in fashion. She left the corporate world not long after she entered it, and took the leap.
What she built is a haven for anyone who loves clothes: not just a place to chase trends or tick off a capsule wardrobe, but somewhere to discover your own style and wear it with confidence.
The edit
Chosen to inspire
Our collections are curated to suit real tastes and real lives - from timeless, classic designs to the bold statement pieces that turn a whole look.
Every piece is selected to inspire and empower, whether it's an everyday favourite or the outfit for your next big occasion. Tojha, Misha Collection, Kianna, Ginia, Flook, Remain and Lana Wilkinson sit alongside emerging names we're proud to champion.
What we stand for
The way we do things
"I wanted to build the kind of boutique I'd want to shop in - one that helps you embrace your individuality and feel like the best version of yourself."
Jen
Founder, BELLA n' BEAR
One more thing
Meet
BELLA & BEAR
Curious how we got our name? Meet Bella and Bear - our two sausage dogs, and the little characters behind the label. Loyal, full of personality, and never knowingly underdressed. We couldn't think of better company to build a boutique around.
The Labels we Love
Tojha
Misha Collection
Kianna
Ginia
Flook
Remain
Come say hello
Visit the boutique
Book a personal styling appointment or browse the new season in person.
Book an Appointment
BELLA n' BEAR · Alexandria NSW Store
First to the new-in
