Zuma Chain

Since its launch 18 years ago, Luv Aj has gained significant recognition. Celebrities like Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner have been spotted wearing Luv Aj pieces. The brand is stocked in major retailers worldwide, including Revolve, Shopbop, ASOS, and Nordstrom. Amanda’s exceptional work as ajewellery designer earned her a spot on the Forbes '30 Under 30' list in 2015.

Luv Aj believes thatjewellery tells a story and can instill a sense of confidence like no other accessory. The pieces created by Luv Aj are designed with quality and affordability in mind. Amanda's personal love for each piece is evident, and she hopes that her customers feel the same connection. Luv Aj is dedicated to adorning the world with their unique and bold designs, and Amanda extends her gratitude to all the loyal customers who have supported the brand over the years.

With a focus on crafting distinctive jewellery that combines style and substance, Luv Aj continues to be a leader in the fashion industry. Amanda's journey from a teenage hobbyist to a celebrated designer showcases her unwavering commitment to her craft. Luv Aj remains a symbol of creativity, quality, and confidence, resonating with fashion-forward individuals around the globe. As Luv Aj continues to grow and evolve, it stays true to its roots, embodying the passion and vision that Amanda instilled from the very beginning. Shop the Luv Aj collection online at BELLA n' BEAR.